Joel Lee

What is your current title or role? (ie. freelance designer, art practitioner, etc.)

I am currently the Internal Communications Coordinator for H&M Canada and an art practitioner.

Why did you choose to attend OCAD U?

I was inspired to attend OCAD University after learning about the multi-disciplinary approach of the Publications program curriculum and course structure. The opportunity to express my creativity through both design and fine art mediums was crucial in my decision. The prestige of the institution also swayed me as OCAD University offers networking, professional practice support and other educational resources for emerging creatives in various disciplines.

Please briefly describe your current job/practice.

Current Job: As the Internal Communication Coordinator, I oversee multiple internal communication tools and processes while consulting on the communication strategy of H&M Canada. I support the company with copywriting, editorial management and external social media strategy implementation. Further, my graphic design skills are utilized by the Marketing Department through creative direction and the creation of local marketing campaigns in both digital and print. 

Practice: My practice begins in research and experiential pedagogy through interpersonal learning. I explore how objects disseminate and/or embody history and knowledge. Where they intersect with the present as well as how they influence our habits. I communicate my work primarily as publication and printmaking; easy methods of democratizing and disseminating information. 

However, I have recently been infatuated by the power of physical interaction between space, body and the senses, inherently imposed by sculptural forms. 

How did you get started in your career? 

I am constantly “starting.” I am actively looking for opportunities to create, to connect with other artists and have conversations that can propel my work. While attending OCAD University I freelanced, participated in workshops, joined committees, did residencies and internships to better understand the expectations I had for myself, my ideal workplace and the type of work I wanted to focus on making. I spent time connecting with my peers, professors and industry professionals. The networks I built helped strengthen and support my practice. 

What were your policies regarding internships, volunteering, and paid work?

I was very cautious navigating these potentially tricky situations. I had guiding questions to help me decide which ones were best for me; Is the work environment what you want it to be? Will you be able to learn that “skill” or make that “connection”? But in every instance, it is important that you are compensated for your time. The work we, as creatives do, is valuable and any employer who will not offer you compensation does not value you. Your skill level should never warrant no compensation and compensation doesn’t necessarily mean monetary as long as you are seeing the return in your invested time. 

What do you enjoy most about your work? What is the most challenging aspect of your work?

My work challenges me to contend with subject matter that impacts my perception of the world. I enjoy the moments when my work resonates with others; changing the way they think and trigger more thoughtful conversations in their daily lives. 

Are there any skills or relationships developed at OCAD U that help you participate in your field? Is there anything you would have done differently?

Networking was crucial before I left OCAD U. It is the relationships I made during my time there that continue to support my practice. In retrospect, I would have liked to diversify these connections across disciplines. 

What are the key responsibilities you maintain for your practice? 

Maintaining a practice and a full-time job does pose its challenges. It is super important to intentionally look for opportunities, set deadlines, apply for grants and build a community of artists and designers to support each other. 

I do my best to stay up-to-date with the scene by going to shows and art events. Also, keep a sketchbook handy. Inspiration may come at unexpected times. 

What are your personal and professional goals for the coming years?

My personal and professional goals are merged. 

I want to take the time to reflect on my body of work and assess the perspectives I have taken. I want to push the boundaries of how I can better facilitate discussions through my work. It is my hope that I can not only maintain my practice but expand it. I want to collaborate with other artists, learn new skills and skillshare. I have a desire to keep learning and potentially mentor other emerging artists in the future. 

In a few years, I aim to become a certified RGD member and participate in a broader community of designers.