Bill Leeming is an Associate Professor in the Faculty of Arts and Science, lecturing in a range of subject areas including the social sciences, health and design, and the culture of science. He has an AOCA (1974-1977) and a BFA from NSCAD (1977-1979), exhibited nationally and internationally as an artist and printmaker, and worked in the print industry for a decade before pursuing a PhD in Sociology. He became a faculty member at OCAD in 1983, teaching in the Faculty of Art for fifteen years before moving to the Social Sciences Stream of the Faculty of Arts and Science when OCAD became a university. He has focused most of his academic career on technology adoption in medicine. In recent years, he has taken on other areas of interest including biological citizenship, the syndemics of the COVID-19 pandemic, the relationship between endemic COVID-19 as the “new normal” and epidemiological transition, and use of the term “new normal” in tipping point forewarnings in climate change communications. His research has been published in numerous refereed journals such as Studies in History and Philosophy of Biological and Biomedical Science, Social History of Medicine, Social Science Information, Health and Canadian Society, and Public.