How Much?! Demystifying Pricing & Editioning 2D Work is an in-person panel hosted by OCAD University’s RBC Centre for Emerging Artists & Designers (CEAD) that helps emerging artists understand and develop their own strategies around setting a fair price for 2D artwork. The event will also briefly cover the process and history of editioning artwork from its printmaking roots.
The panel is moderated by artist and Associate Professor, Derek Sullivan, and features artists Mekayla Dionne, Brian St. Denis, and Shaheer Zazai. Panelists will discuss topics ranging from important considerations to factor in, individual approaches, and strategies for communicating with clients. Attendees will leave with a better understanding of ways that 2D artwork can be sold and possible structures for pricing their artwork.
BIOS OF PANELISTS
Derek Sullivan is an Associate Professor (Sculpture/Installation) at OCAD University. He has published editions, prints and multiples with Art Metropole, Open Studio, The Power Plant, Mercer Union, Paul + Wendy Projects, Bywater Bros. (all Toronto), Publication Studio (Vancouver), Presentation House (Vancouver), Boabooks (Geneva), NSCAD Lithography Workshop (Halifax), Poligrafa (Barcelona) and Printed Matter Inc. (New York).
Mekayla Dionne is an emerging Métis abstract painter. She graduated from OCAD University in 2019 with a Bachelors of Fine Arts and has since participated in various exhibitions, collaborations and commissions such as Perceptions / Digital Originals in collaboration with local musician Anthony D’Alessandro, and an Outdoor Parkette Installation commissioned by NAK Design Studios. Concurrently, she has been employed as the Program Manager at a local non-profit, Art City, sharing her love of art with children and youth in St. James Town, Toronto. Mekayla strives to create art that can be enjoyed by anyone regardless of age or artistic knowledge through bright colours and interesting compositions.
Brian St. Denis (he/him, b. 1985) is a photographer and arts administrator living and working in Toronto / Tkaranto. He is the Festival Manager of the CONTACT Photography Festival and also serves as Board Chair at Gallery 44 Centre for Contemporary Photography. His work has been included in and collected through the Salon 44 (Gallery 44) and Photorama (Gallery TPW) group exhibitions.
Shaheer Zazai is an Afghan-Canadian artist with a current studio practice both in painting and digital media. Zazai received a BFA from OCAD University in 2011 and was artist in residence at OCAD University as part of the Digital Painting Atelier in 2015. Zazai’s practice focuses on exploring and attempting to investigate the development of cultural identity in the present geopolitical climate and diaspora. The digital works revolve around Microsoft Word and imagery drawn from traditional Afghan carpets. Some of his current and upcoming exhibitions include a solo exhibition at the Agha Khan Museum in Toronto, an off-site group exhibition curated by The Power Plant Contemporary and a solo exhibition at Owens Art Gallery as part of visiting artist program at Mount Allison University in New Brunswick.